[News] YG Entertainment goes all out for Big Bang’s comeback promotions

While gearing up for their official comeback on February 24th, YG Entertainment was revealed to be sparing no costs in promoting Big Bang’s first comeback in nearly two years.

While gearing up for their official comeback on February 24th, YG Entertainment was revealed to be sparing no costs in promoting Big Bang’s first comeback in nearly two years.

The agency was reported to have spent a couple hundred million won alone in just the advertising and promotion for the album.    They currently have two rapping buses touring Seoul, as well as over 40 ads plastered on intra-city buses.  Banners alerting passerbys of the album’s drop date are also spread throughout, including a larger exterior banner put up over the Cine City in Apgujung.

Advertisements are also placed near the 2nd and 4th subway lines,  as well as screen trailers in CGV theaters, multi-cubes in CGV theater lobbies, and  DLA systems in the lobies in Yongsan, Myungdong, and Wangshibri.  One newspaper company recently even put out two full page advertisements.

As if all that isn’t enough, the company also went ahead in investing in partnerships with advertisingcompanies for a variety of other ’spot exposure’ promotions.

One industry representative commented, “Movies spend a significant amount on advertising expenses, but albums are promoted through broadcast shows, so this is definitely an exceptional promotion case.”


Source: Allkpop

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s