[News]YG updates on Park Bom’s ‘Don’t Cry’ live performance details + creation of “YG ON AIR”
After much teasing over the past few days, YG Entertainment has finally revealed the full details regarding Park Bom’s live performance of ‘Don’t Cry‘ on Friday through their YG-Life Blog.
“This will be a simple explanation on what “YG ON AIR” will be about. ”YG ON AIR” will consist of media content that YG Entertainment directly produces. It’s something that we’ve planned for a long time now, as we’ve always wanted to break away from the frames of broadcast programs and create fun content based on our own ideas.
The point about “YG ON AIR” is that there are no restrictions. For example, we will be broadcasting Park Bom’s first live performance at 6:05 PM. Big Bang and 2NE1 will not be keeping formality, and it will just be a comfortable live broadcast for our artists and their fans to communicate together. This will also be the fastest way for us to deliver our music video and concert making films.
We’ll be working with Korea’s biggest portal site, Naver. In the future, we’ll be co-producing season three of “2nE1 TV“, as well as stages exclusive to “YG ON AIR.”
We will also be providing subtitles through YG LIFE and YOUTUBE so that our international fans can enjoy our content with us. Because this will be done in pirate broadcast fashion, it’s difficult for us to promise a specific broadcast date. For now, we can promise a “Don’t Cry” version sung by 2NE1 next Friday.
We will be reflecting the ideas of our fans, so we ask for your support and anticipation.”