[News]Yang Hyun Suk discusses 2NE1’s unique promotion style

On July 28th, YG Entertainment’s Yang Hyun Suk sat down for an interview with Star News and shared his feelings on 2NE1’s “Ugly” topping digital charts for the fifth time in a row. He also discussed the group’s unique promotion style.

Yang stated:

“Before, people used to buy albums and listen to all of the songs in it. Songs that weren’t the title track would gradually earn interest as time went on. However, the way consumers purchase music has changed in that it’s now centered around online and mobile sites.  Even if artists release full albums, it’s usually only the title track that gets listened to.

You can’t change the way the world is moving, so I had to accept that, but I still wondered whether there was a way to let our fans listen to every song on an album. That is why 2NE1 is releasing five new songs over the course of several weeks.

It’s probably the same elsewhere, but YG really spends a lot of time on every single song and music video. There wasn’t a single song to trash in 2NE1’s new mini-album, which is why every song is like a child to the members, to producer Teddy, and to me.

We came up with a new promotion style to make sure that each song was heard, and we’re very grateful that the fans are enjoying all five tracks. Including 2NE1, fans will be able to see the musicians of YG giving their best in singing and producing each and every one of their songs.”

Source + Photos: Star News via Nate



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