[NEWS] Before the Race Even Starts: How YG Introduces New Girl Group


YG Entertainment has totally embraced keeping things mysterious when it comes to their latest girl group. They’ve left nothing but breadcrumb-sized bites of information here and there over the last month, with only the first two members of the group have been introduced and confirmed. Super Star Kcompetitors Euna Kim and Kim Eunbi are in, we think, but only because photos with captions that read, “Who’s that girl??” have been released, imply that they could be potential members.


Photo Credits: YG Entertainment

Considered one of the “Big Three” agencies, YG already has a reputation. So fans sense that YG must have something special on their hands for them to remain so tight-lipped about their new girl group. And of course, as a result, the “bread” at the end of the crumb trail seems all the more desirable. This method is obviously working. Just minutes after photos appeared on the YG Life Blog, this new mysterious group of girls immediately became the most popular topic on Korean search engines.

It’s so easy to fade into the background as a pre-debut rookie, when you’re barely a drop in the ocean when it comes to Korean dance/pop scene. There are just so many other soloists, bands and groups with a potentially similar visual or music aesthetic. However, fortunately for JJ Project, A-JAX and YG’s new girl group, their agencies are forward-thinking, providing them with the best head-starts they possibly can before official debut activities get underway.

Source: http://www.mtvk.com/articles/before-the-race-even-starts-how-jyp-dsp-and-yg-introduce-new-idols/

Other parts omitted.

-anch

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